So You Want To Quit? Okay, now what…

“Winners quit all the time. They just quit the right stuff at the right time.” - Seth Godin

There’s a moment every entrepreneur, leader, and dreamer faces—the point where progress feels impossible and quitting seems like the only option. That’s The Dip. It’s the space between excitement and success, between what’s easy and what’s exceptional.

When I first read Seth Godin’s The Dip, it hit me hard. Not because it told me to push through, but because it reminded me that sometimes the most powerful move isn’t to keep grinding, it’s to stop, reassess, and redirect. Godin challenges us to quit strategically; to let go of what drains our purpose so we can double down on what truly matters.

Why This Book Belongs on The Coach’s Bookshelf?

Every coach, leader, and entrepreneur eventually faces their version of The Dip. For me, this book became a manual for resilience and discernment, two traits that shape effective leadership.

I’ve applied The Dip countless times in business and coaching. One particular moment stands out: I was leading a project that consumed resources and energy but delivered little return. Godin’s words echoed in my mind: “If it’s not worth being the best in the world at, quit.” That moment of clarity allowed me to pivot, refocus, and create something far more impactful.

What I love about The Dip is its brutal honesty; it doesn’t glorify endurance for endurance’s sake. Instead, it asks the hard question: Is this the right mountain to climb? That’s why it belongs on The Coach’s Bookshelf. It’s a reminder that wisdom isn’t just knowing when to fight harderit’s knowing when to walk away.

The Big Idea: Recognizing “The Dip”

Godin defines “The Dip” as the tough spot between starting and succeeding—where enthusiasm wanes, effort spikes, and rewards feel distant. The secret? Learning to distinguish between a dip worth pushing through and a dead end where quitting is the smartest move.

Three Key Lessons from *The Dip

1. Strategic Quitting is Winning

Godin argues that quitting isn’t failure—it’s strategy. Letting go of unfruitful paths creates space for excellence. The goal isn’t to persevere at everything; it’s to focus on the endeavors that truly matter.

2. Be Exceptional, or Walk Away

Success comes from being the best in the world at what you do—not dabbling or settling for mediocrity. This principle requires bold choices and the discipline to commit deeply or let go.

3. The Dip as a Test

When the going gets tough, the tough get strategic. The dip isn’t a reason to quit; it’s proof that you’re on the path to something worthwhile. The struggle refines your focus and separates the average from the exceptional.

Personal Insights

I’ve appliedThe Dip countless times in coaching and business. One particular moment stands out: when faced with a project that drained resources but produced minimal results, I embraced Godin’s advice. I pivoted, redirected my energy, and ultimately created something far more impactful. This clarity has been invaluable—not only for my growth but for the success of those I coach.

How This Book Helps You

Whether you’re a business leader, entrepreneur, or someone pursuing personal goals, “The Dip” teaches you how to:

√ Evaluate whether your current path is worth the effort.

√ Focus on what will make you exceptional.

√ Overcome challenges with intentionality and strategy.

Your Next Step

Are you facing a dip in your journey? Before you decide to quit or push through, read “The Dip”. Let it guide you toward intentional decisions that prioritize long-term success.Still want to quit: Seek wise counsel, create an exit strategy and move forward to the next chapter with confidence.Get with a professional coach that can help you see the way out if it’s time to quit or push through “The Dip”!

Unlock the secrets to success—click here to dive into The Dip and take your next big leap forward:  https://amzn.to/4oWN5y8 (Audible)    https://amzn.to/4r9IcDd (Amazon)